Apple Set to Launch Overhauled iPhone SE 4 in Coming Days

 

Apple is preparing to unveil the highly anticipated iPhone SE 4, marking a significant upgrade to its entry-level smartphone. The announcement is expected in the coming days, with the device set to go on sale later this month, Bloomberg reported. Unlike Apple’s flagship releases, the launch is likely to take place on the company’s website rather than through a dedicated event.

Major Upgrades for the iPhone SE 4

The iPhone SE series debuted in 2016 as an affordable alternative to Apple’s premium models. The most recent version, released in 2022, remains the only iPhone in the company’s lineup with a home button and lacks Face ID. The new SE 4 is expected to adopt a design similar to the iPhone 14 and will also incorporate Apple Intelligence, the company’s latest AI-powered software.

Apple retail stores across the U.S. are already experiencing dwindling stock of the current iPhone SE, a telltale sign that a new version is imminent. Employees have reported shortages in certain configurations, and some models, like the red variant with 256GB of storage, are facing delayed shipments until March. Inventory levels of the iPhone 14 and 14 Plus are also decreasing, adding to speculation about an upcoming refresh.

Pricing and Market Impact

The current iPhone SE starts at $429, significantly lower than the $799 price tag of a standard iPhone 16. While the SE 4 is expected to receive a price increase due to its upgraded design and features, Apple will likely keep it within a competitive range to match entry-level offerings from rivals like Samsung and Google.

The introduction of the iPhone SE 4 is expected to help Apple modernize its lower-cost lineup and attract more consumers, particularly in overseas markets such as China and India, where affordability is a key factor in purchasing decisions. Apple’s sales in China dropped 11% last quarter, but the company saw growth in other emerging markets. A feature-packed iPhone SE at an estimated $500 price point could prove attractive to budget-conscious buyers seeking premium Apple technology.

Why the iPhone SE 4 Launch Matters

Apple recently discontinued the existing iPhone SE and iPhone 14 in the EU due to non-compliance with local regulations requiring USB-C charging ports. The new SE 4 will feature USB-C, allowing it to return to the European market.

Additionally, the iPhone SE 4 will mark a technological shift for Apple. It will be the company’s first device equipped with an in-house cellular modem, replacing Qualcomm’s component. Other key upgrades include a larger display with Face ID and the powerful A18 chip, designed to enhance performance and AI capabilities. The removal of the home button signals the complete phase-out of the iconic feature, which has been a staple of the iPhone since its launch in 2007.

Apple’s Broader iPhone Strategy

The iPhone SE 4 launch is part of Apple’s broader plans to revamp its smartphone lineup. The upcoming iPhone 17 and 17 Pro models are expected to bring major design and hardware upgrades, while Apple is also reportedly working on an ultra-thin iPhone as part of the industry’s shift toward sleeker smartphones.

With declining iPhone sales in the last holiday quarter, Apple is banking on the new SE 4 to reignite consumer interest and drive growth in the competitive smartphone market.